Organizing a concert or festival: the complete ticketing checklist
TL;DR: Great concert/festival ticketing rests on five pillars: a clear ticket offer (tiers and capacity), smooth payments (Mobile Money + card), secure QR tickets delivered on WhatsApp, fast access control on the day, and real-time sales tracking. MboaTickets covers all five and supports the organizer end to end.
1. Build the ticket offer
Define tiers (standard, VIP, gold circle, multi-day pass), set capacity per tier, and plan pricing stages (early bird, presale, full price).
2. Secure payments
Enable Mobile Money (essential locally) and card (for the diaspora), in the right currencies (FCFA, EUR, USD).
3. Prepare ticket delivery
Deliver each QR ticket on WhatsApp, instantly after purchase, including date, venue, time, tier and QR.
4. Organize access control
| Peak arrival | Recommendation |
|---|---|
| Up to ~300 | 1 scan point |
| 300 – 1,000 | 2–3 scan points |
| 1,000+ | Multiple points + separate VIP lane |
Test the equipment the day before; have a fallback procedure for doubtful tickets.
5. Plan communication
| Moment | Message |
|---|---|
| At purchase | Confirmation + QR ticket |
| 7 to 1 days before | Countdown, directions, schedule |
| Event day | Doors open, stage times, announcements |
| After | Thanks, photos, replay, next event |
6. Track sales in real time
Watch tickets sold, revenue, capacity reached, entries validated live to adjust comms and anticipate flow.
Common mistakes
- Under-sizing check-in → queues.
- Card-only payments → lost sales.
- Email-only comms → unread tickets.
- No verifiable ticket → fraud.
FAQ
How many scan points for 2,000 people? Several scanners in parallel to absorb the arrival peak; the MboaTickets team sizes it with you.
Can I sell multi-day passes? Yes, via dedicated tiers and a QR valid per your rules.
MboaTickets — We handle the tickets. You enjoy the party. · https://mboatickets.com