Selling tickets on WhatsApp: the complete guide
TL;DR: Delivering tickets on WhatsApp means the attendee gets their QR ticket right inside the app they use every day. It's the ideal channel for French-speaking Africa: near-total open rate, no lost tickets, no app to install. With MboaTickets this delivery is fully automated, and the chat becomes the event's storyline.
Why WhatsApp over email?
| Criterion | ||
|---|---|---|
| Open rate | Very high | Low to medium |
| Spam risk | Near zero | High |
| Adoption in French-speaking Africa | Universal | Partial |
| "Always findable" ticket | Yes (in the chat) | Often buried |
| Notifications | Instant | Hit or miss |
How it works with MboaTickets
- The attendee buys online (Mobile Money or card).
- MboaTickets generates a named QR ticket.
- The ticket is sent automatically on WhatsApp with a confirmation.
- Reminders, directions and the schedule arrive as the event nears.
- On the day, the QR is scanned to validate entry.
- Afterwards: thanks, photos, replay.
The WhatsApp journey, in three acts
- Before — purchase confirmation, ticket, countdown, directions, tips.
- On the day — doors open, live schedule, announcements, access.
- After — thanks, photo gallery, replay, next event.
The WhatsApp Inbox (Pro plan)
The Pro plan provides a WhatsApp Inbox: a dedicated number (or the organizer's own) to centralize attendee conversations — questions, support, announcements.
Best practices
- Send the ticket immediately after purchase.
- Keep a warm, short tone.
- Plan 2–4 messages before the event (no more).
- Centralize questions on a dedicated number.
- Always include the QR and key info (date, venue, time).
FAQ
Does the attendee need a special account? No — just WhatsApp, which they already use.
Can I use my own WhatsApp number? Yes, the Pro plan allows a dedicated number or your own.
MboaTickets — We handle the tickets. You enjoy the party. · https://mboatickets.com